Cheez-It^®, basketball’s most absurdly-obsessed fan, is bringing its 100% real cheese energy on and off the court — this time celebrating and amplifying 100% real talent. Sheez-It, flavored by Cheez-It^®, is a bold new spotlight on the past, present, and future of women’s basketball, providing visibility to the athletes who bring irresistible flavor and absurd satisfaction to the game we love.

Cheez-It^® is bringing its signature energy and adding to the game’s can’t miss moments with a series of local events, sampling and community activations in Indianapolis.

And to support future athletes and help more girls stay in the game, Cheez-It^® and Kroger are donating a total of $20,000 to the Boys and Girls Club of Indianapolis to fund youth sports and equipment. Now is the time for the game, and its current and future stars, to get the attention they deserve.