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Find Out About CHEEZ-IT® History

Vintage Green Cheez-It Logo

1921

The Green & Green Company brings Cheez-It into the world, measuring approximately 1” x 1” in size. Exact birth time not recorded.

Old Cheez-It Packaging

1929

Stock Market Crash induces widespread panic. People rush to local stores to stock up on Cheez-It.

Sunshine Foods Logo

1932

Sunshine Foods acquires the Green & Green Company, and with it comes Cheez-It. Babe Ruth hits a weird amount of homeruns.

Cracker detail

1986

Cheez-It reveals to the world their secret of how they’ve been making their crackers so delicious: It’s all in the 100% real cheese!

Cheez-It crackers hero shot

1996

Keebler acquires Sunshine Foods. Frosted tips take the world by storm.

Cheese Wheel Partying

2000

The world celebrates a new millennium. Cheez-It parties like it’s 1999.

Kellogg Logo

2001

Kellogg acquires Keebler, and Cheez-It comes along for the ride.

Get Your Own Box

2002

Cheez-It works up the courage and tells everyone to "Get Your Own Box."

2007

The Cheez-It Institute releases studies on cheese maturity, determining which flavors of Cheez-It are "Ready or Not Ready."

Grooves

2014

Cheez-It Grooves® is born, and fans experience for the first time how delicious the best of both worlds is.

New Packaging

2015

Cheez-It gets a makeover with fresh, new packaging. Cheese says he feels 20 years younger.

Snaps

2019

Cheez-It launches thin, crispy, cheesy goodness!