1921
The Green & Green Company brings Cheez-It® into the world, measuring approximately 1” x 1” in size. Exact birth time not recorded.
1929
Stock Market Crash induces widespread panic. People rush to local stores to stock up on Cheez-It®.
1932
Sunshine Foods acquires the Green & Green Company, and with it comes Cheez-It®. Babe Ruth hits a weird amount of homeruns.
1986
Cheez-It® reveals to the world their secret of how they’ve been making their crackers so delicious: It’s all in the 100% real cheese!
1996
Keebler acquires Sunshine Foods. Frosted tips take the world by storm.
2000
The world celebrates a new millennium. Cheez-It® parties like it’s 1999.
2001
Kellogg acquires Keebler,
and Cheez-It® comes along for the ride.
2002
Cheez-It® works up the courage and tells everyone to "Get Your Own Box."
2007
The Cheez-It® Institute releases studies on cheese maturity, determining which flavors of Cheez-It® are "Ready or Not Ready."
2014
Cheez-It® Grooves® is born, and fans experience for the first time how delicious the best of both worlds is.
2015
Cheez-It® gets a makeover with fresh, new packaging. Cheese says he feels 20 years younger.
2019
Cheez-It® launches thin, crispy, cheesy goodness!
2022
Cheez-It® unlocks cheesy, airy, and puffy goodness with the launch of Puff’d™
